Lexology April 11, 2025
On March 24, 2025, the governor of Virginia signed into law Senate Bill 754, which amends the Virginia Consumer Protection Act (VCPA) to restrict the collection, use, sale, or sharing of personally identifiable reproductive or sexual health information.
The law has a broad definition of “reproductive or sexual health information” and will impact many companies operating in health- or wellness-related industries. Violations of the law will be enforceable under the VCPA’s private right of action, in addition to being enforceable by the state’s attorney general, so companies should act quickly to ensure compliance before the law becomes effective on July 1, 2025.
In Depth
Data in Scope
As amended, the VCPA now prohibits “obtaining, disclosing, selling, or disseminating any personally...
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