Privacy And Trust In The AI Age

Forbes October 30, 2024
Tony Bradley

Privacy has become more than a regulatory checkbox; it’s now a powerful driver of consumer behavior. Cisco’s 2024 Consumer Privacy Survey shines a light on this shift, showing that privacy is central to customer trust and loyalty.

I spoke with Harvey Jang, Cisco’s chief privacy officer about the survey and the trends and insights he is seeing. He shared, “Privacy has grown from a compliance matter to a customer requirement,” highlighting the critical role data transparency plays in shaping consumer perceptions.

As artificial intelligence (AI) applications expand, people are becoming increasingly conscious of how their data is handled, choosing to engage with brands that prioritize ethical data use. With 75% of respondents indicating that trust in data practices influences their...

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