Forbes December 25, 2025
The entire realm of primary care in America is evolving. Primary care physicians are increasingly seeking more direct care or concierge care models, according to a recent study by HealthAffairs. The study found that “from 2018 to 2023, the number of direct primary care and concierge practice sites grew by 83.1 percent and the number of clinicians participating in them by 78.4 percent.” Furthermore, many of these practices have become increasingly corporate affiliated; “Independent ownership decreased from 84.0 percent to 59.7 percent, whereas corporate-affiliated practices grew by 576 percent during this period.”
This is indicative of a larger trend in the primary care workforce, highlighting physicians wanting more autonomy, smaller patient panels, and more curated encounters with their patients, while...
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