Primary care is ripe for disruption. Here are the players trying to shake up the market

Fierce Health Technology July 2, 2020
Heather Landi

A new crop of healthcare startups are trying to shake up the $260 billion primary care market.

It’s an industry that’s ripe for disruption, according to Canaccord Genuity healthcare analyst Richard Close.

Studies have shown the value of primary care through lower healthcare spending and improved health outcomes. But there has been an underinvestment in primary care in the U.S. compared to other developed countries and there is a shortage of primary care providers, Close wrote in an analyst report examining the primary care industry.

Regulatory and reimbursement changes are paving the way for new primary care models and alignment with payers, according to Close’s analysis. And the insurance market creates a sizeable opportunity for employer-focused and elderly-focused primary care....

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