Price Transparency? I Don’t Know About That

4sight Health February 7, 2024
David Burda

One of my all-time favorite Saturday Night Live sketches is this one about a voice-activated personal assistant for seniors who don’t believe anything that the Amazon-AARP Echo Silver tells them. When the bot responds to a senior’s question with an accurate answer, the senior says, “I don’t know about that.”

The comedy translates to me because I have — and have had — many seniors in my life who behave exactly the same way. They don’t trust any information anyone under 65 gives them, no matter how accessible, factual or verifiable. I’m pushing 64, and I’m starting to see signs that I’m in danger of behaving the same way in a few years. We’ll see.

I thought of those people...

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