AJMC July 31, 2025
Jace B. Garrett, PhD, CMA, Keaton C. Helquist, BS, Steven D. Smith, PhD, CMA,William B. Tayler, PhD, CMA

This study examined the impact of price transparency and prosocial messaging on patient engagement of price-protected consumers in seeking value-based care.

ABSTRACT

Objectives: To examine the effects of price transparency and prosocial messaging on price-protected consumers’ health care choices as a potential cost-saving strategy to manage rising US health care expenditures.

Study Design: Cross-sectional study. Participants were recruited to complete a basic questionnaire via Amazon’s Mechanical Turk program. Participants’ selections were subsequently collected and analyzed.

Methods: Participants (N = 567) selected a sleep study provider from 5 options, with manipulations including financial responsibility, provision of price information, and a prosocial message encouraging high-value options.

Results: Price transparency increased the selection of lower-cost options among participants who were solely responsible for paying for...

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Topics: Healthcare System, Patient / Consumer, Payment Models, Pricing / Spending, Provider, Survey / Study, Trends, Value Based
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