Physicians Practice January 5, 2023
Healthcare is undergoing a seismic and highly visible shift that poses a serious threat to traditional care providers. Consumer goods retailers such as CVS, Walgreens and Walmart and their web-based counterparts, including Amazon, are offering an increasing range of healthcare services, leveraging convenience and frictionless services to draw away patients from traditional providers.
While this evolution appears to have occurred quickly, these dramatic changes have been years in the making. Unfortunately, despite plenty of advanced warning, most providers are unprepared for these new threats to their business models. A 2021 survey of traditional healthcare providers by Kaufman Hall showed only 7% were rated as “Tier 1” performers in terms of their digital strategy and infrastructure for supporting healthcare consumerism, while...
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