MedCity News November 7, 2024
Three ways health plans can engage, connect with, and delight their pregnant members to nurture goodwill, earn long-term trust, and foster loyal relationships that last.
The maternity journey is a path paved with uncertainty. From the moment those two pink lines appear, a mom-to-be faces more questions than answers — and has to quickly identify trusted resources that will mean the best prenatal, delivery, and postnatal care for herself and her baby.
Prior to pregnancy, many expecting members have likely not engaged with the healthcare system much, if at all, and are diving headfirst into a realm of the unknown. That’s where a health plan can step in.
Helping to alleviate this uncertainty should be a top priority for payers....
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