Forrester November 11, 2022
Natalie Schibell, VP, Research Director

The COVID-19 pandemic accelerated healthcare transformation by a decade, yet unprecedented challenges persist, creating a bottleneck in healthcare innovation efforts. Hospitals are at a tipping point and the road ahead is grim. The looming recession, new competitive entrants in the healthcare space, and familiar constraints like sweeping workforce shortages, chronic disease, and supply chain crises are colliding and require healthcare organizations to take immediate action. Meanwhile, consumer demand for proactive, personalized experiences is at an all-time high. Embattled primary care organizations are finding it hard to measure up, as they find themselves in the throes of retail health disruption and oncoming competition from every direction.

To thrive in this dynamic market, healthcare organizations must invest in transformation and workforce talent...

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