Managed Care Mag January 30, 2020
Sarah Kwon

With genomic sequencing on the rise and patients having more say about their treatment, two hot areas—predictive genetic testing and pharmacogenomics—promise to extend “personalized” medicine beyond cancer care. But will this precision improve outcomes and pay for itself?

Say “precision medicine” and people think of personalized cancer treatment. But this innovation has already begun to revolutionize primary care too—even though the jury is still out, in many cases, on whether it makes a clear difference in outcomes.

Just what precision (alias “personalized”) medicine is isn’t always spelled out precisely. But usually it is discussed as prevention or treatment that takes into account individual differences among patients, most often genetic differences. Some people expand the concept to consider individual differences in...

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