Pharmaceutical Executive January 17, 2024
Researchers believe low numbers in the use of direct-to-consumer healthcare services could rapidly trend up.
According to a recent national poll by the University of Michigan, only 7.5% of Americans between the ages of 50-85 years have used direct-to-consumer (DTC) healthcare services from online-only providers, bypassing traditional in-person or telehealth visits. A majority of those surveyed cited convenience as the primary driver for using DTC services, with 60% receiving one-time treatment prescriptions. Despite this, only one-third of users informed their regular health care providers about these prescriptions.1
Particularly, participants aged 50 to 64 years were found more than twice as likely as those over 65 years of age to use DTC online health services (10% vs. 4%). Additionally, close to...
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