MedPage Today August 6, 2024
— Public health considerations are missing in action
In May, Iowa passed a law requiring terms like “fake” or “imitation” on the labeling of plant-based meat alternatives such as Impossible Burgers. The number of states enacting such legislation now totals at least 16, all since 2018.
Why the sudden interest in policing the language used to describe plant-based products? It corresponds with a massive boom in the plant-based industry, which saw $4.2 billion in growth from 2017-2023. Despite the fact that plant-based meat and seafood represented only about 1% of the meat category as of 2023, more consumers may move away from meat and dairy as alternatives grow in popularity.
Across the country, Big Meat and Big Dairy are lobbying...
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