Home Health Care News October 22, 2024
If you don’t like change, you’re going to hate extinction. That’s a phrase that should be hung up on home health providers’ walls across the country, according to Pinnacle Home Care CEO Shane Donaldson.
There’s traditional Medicare rate cuts, Medicare Advantage (MA) penetration, staffing shortages and regulatory challenges in the home health market. But Donaldson sees solutions to most of those problems on the horizon.
Emerging technologies – and in particular, artificial intelligence – will alleviate some of the contemporary pressures in the space, he believes. And when those pressures are alleviated, margins will skyrocket.
“At the moment, we need to go from surviving to thriving,” Donaldson recently told Home Health Care News. “With new technologies, we can thrive.”
Based...