Physicians can use media training and public relations as effective tools to combat medical misinformation

Medical Economics July 8, 2024
Jessica Abo

How to use PR to educate the public, with tips on how to deliver those key messages.

A recent survey shows that 40% of Americans say they’ve been exposed to false information involving health care. Several of my health care provider clients have shared that they spend hours each week re-educating patients who’ve followed misleading advice from social media platforms. It’s not only false information that Americans are being exposed to – it’s also misinterpretations of health care information that can cause confusion and result in dangerous decisions that can lead to serious personal and public health concerns.

As primary health care practitioners, you are trusted sources of information – the data show it. Which is even more of a...

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