McKnight’s Senior Living July 29, 2024
Most retirement communities either have a philanthropy operation or they want one.
When they hear vignettes about 3:1 return on investment, six-figure gifts, seven-figure bequests, endowments and predictable new revenue streams, management sits up and takes notice. Two major questions frequently asked are: What is the investment required to experience those results? And how can I tell whether our expectations are reasonable — are we on track, and how do we compare?
Fortunately, we now have a body of objective research to inform those questions.
Philanthropic consulting firm Marts & Lundy built on earlier surveys and reports from LeadingAge Virginia, Giving USA and others to launch the Philanthropy in Aging Services Study, or PASS, the most comprehensive set of data...
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