Research2Guidance February 18, 2025
In 2024, Pfizer and Eli Lilly launched new patient-targeting online platforms to support drug sales. As more companies follow suit, the question remains: Can digital pharma retail platforms compete with online pharmacies and their broader offerings? Find out in the latest report from Research2Guidance.
The Pharma Digital Retail Model (PDRM) is a strategic approach that leverages digital platforms to improve patient access to medications, drive sales, and gain deeper insights into patient behavior and needs.
The latest R2G report, “Digital Retail Platforms: Pharma’s New Direct-to-Patient Sales Model,” explores how pharmaceutical companies are adopting this emerging channel to boost drug sales.
With this model, pharma companies are entering direct competition with online pharmacies and other integrated solution providers. Several competitors offer...
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