Drug Topics March 25, 2025
In the evolving landscape of community pharmacy, the Prescription Shoppe emerged as a beacon of resilience and patient-centered care during the COVID-19 pandemic.
Located in the Williamsburg area, the Prescription Shoppe not only navigated the complex challenges of misinformation and financial strain but also positioned itself as a critical health care resource for its community, according to Jade Ranger, PharmD, co-owner and pharmacist. During the height of the pandemic, the pharmacy ramped up its social media presence, collaborating closely with the Virginia Department of Health to combat widespread misinformation about COVID-19. By participating in “Myth Busters” campaigns and appearing on local news stations, the pharmacy’s leadership worked tirelessly to educate patients about vaccine importance and accurate health information. However, their...