Pharmaceutical Executive April 4, 2023
How media consumption is evolving and modifying digital and social strategies to best capture the behavioral changes of HCPs towards digital platforms.
What best practices do you see in your roles that you can share, when it comes to effectively handling data?
Marcy Rudowitz, Associate Director, Global Voice of Customer Program, Moderna: “From a starting point it’s being having a way to be able to unify those datasets. Planning ahead in the roadmap that we’re not going to look at datasets and silos, specifically between different groups, but that we can also bring those together not only from commercial, but from medical affairs and other groups, together, so that we can unlock deeper insights collectively.”
Gaetan Akinrolabu Director Corporate Marketing...
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