Fierce Pharma March 28, 2024
Less than a year after divvying up its marketing work between two firms, Publicis Groupe and Interpublic Group, Pfizer is tweaking the distribution of duties among the pair.
The Big Pharma has shifted its global creative business to Publicis’ purview, it confirmed to Fierce Pharma Marketing.
Previously, IPG was Pfizer’s lead creative partner; it’ll reportedly hang on to product PR and health brief responsibilities for the drugmaker, according to Campaign. Publicis, meanwhile, adds creative to an existing list of Pfizer marketing duties that includes data, media and production.
“As Pfizer evolves its marketing model, the company is deeply committed to the flexible, two-agency partnership that was put in place last year,” Pfizer said in a statement sent to Fierce Pharma...
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