PYMNTS.com September 12, 2024
As important as the healthcare system is, it remains far from perfect.
Fragmentation and opacity play a large part in that imperfection. The traditional healthcare journey can often be complex, with multiple touchpoints from primary care to specialists and pharmacies, and that’s before even touching on longstanding billing pain points.
“The basic information of ‘what to do next’ if you are seeking care and looking for guidance is hard to come by,” James Allen, vice president, U.S. Channel Management and Partnerships, Primary Care at Pfizer, told PYMNTS’ Karen Webster.
And while the COVID-19 pandemic drastically altered the global healthcare landscape, particularly around the ways in which care organizations connect with patients, there still exists a giant opportunity to streamline, digitize...
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