Pharmaceutical Executive August 1, 2024
As HCPs continue to face time constraints and information overload, delivering relevant and personalized content becomes increasingly critical.
In an era where personalization of marketing and comms has become the norm in consumer engagement, the pharmaceutical industry is feeling the pressure to deliver for its customers, but it’s proving tough for many.
Digital pharma leaders acknowledge that personalized digital interactions and content are critical for engaging healthcare professionals (HCPs), who are often strapped for time and inundated with information. Those customers want to receive relevant communications, yet many pharma companies are still struggling to deliver.
Our latest research report, ‘Disconnected Pharma’ — based on interviews with 100 senior decision-makers at leading pharma organizations — highlights significant gaps in the sector’s...
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