MedCity News September 26, 2024
Wendy Ertter

Responsible procurement and handling of data and digital marketing insights by hospitals can generate useful information to improve patient wellness and operational efficiency without compromising compliance.

Hospital systems often encounter unintended compliance risks despite their commitment to following HIPAA regulations. Improving patient care and driving business growth through the use of data analytics are worthy goals, but when tools to support these goals are inadvertently misused, unexpected violations may result. Good intentions offer little protection from an allegation of improperly obtaining or sharing data, highlighting the need for vigilant compliance measures to avoid costly mistakes.

To elevate care experiences while attracting and retaining patients, most hospitals rely on data-driven insights to drive success. Failing to leverage actionable intelligence could affect...

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Topics: Govt Agencies, Health System / Hospital, HIPAA, Patient / Consumer, Provider
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