MedCity News January 18, 2026
Programs that combine personal outreach with smart use of technology close more care gaps, improve quality measures, build member loyalty and improve retention.
While all health plans seek to engage their members in meaningful ways, enrollees with insurance through Medicare Advantage and Medicaid can be particularly challenging, especially those in dual eligible special needs plans (D-SNPs). They are often difficult to contact, likely to receive care in expensive settings like the emergency department, and likely behind on preventive screenings.
While a member might read a mass text, listen to a phone message, or open a piece of mail, there is scant evidence that these actions move the needle on engagement. When contacted by mail to enroll in Medicaid, for example,...
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