Fierce Pharma June 21, 2024
“Persistent and severe misconduct” by pharma companies in the U.K. shows the inadequacy of existing self-regulation of marketing, according to researchers who analyzed complaints from 2004 to 2021.
The analysis, details of which were published in the journal Regulation & Governance, looked at almost 1,800 complaints against pharma companies in the U.K. The goal of the research was to understand the effectiveness of self-regulation by looking at changes in metrics over time and by comparing U.K. data to figures from elsewhere in Europe.
Analyzing the U.K. data revealed repeat offenders. Self-regulatory body the PMCPA ruled 159 companies had breached the rules over the analyzed period. Twenty of the companies received sanctions in at least half of the analyzed years....
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