PYMNTS.com March 23, 2025
TikTok’s owner ByteDance has less than two weeks to sell the social media platform.
Now, artificial intelligence (AI) search engine firm Perplexity is making the case for why it should become the popular video-sharing service’s new owner, following weeks of reports that the company was interested in merging with TikTok.
“Perplexity is singularly positioned to rebuild the TikTok algorithm without creating a monopoly, combining world-class technical capabilities with Little Tech independence,” the company wrote on its blog Friday (March 21).
“Any acquisition by a consortium of investors could in effect keep ByteDance in control of the algorithm, while any acquisition by a competitor would likely create a monopoly in the short form video and information space. All of society benefits...
Today's Sponsors
Today's Sponsor