“People will seek wellness, peace and healing” – Reading the GWI Future of Wellness Report, 2024 Trends

Health Populi November 13, 2024
Jane Sarasohn-Kahn

Healthy eating and weight loss, personal care and beauty, exercise and physical activity, and wellness tourism are the four biggest components of the world’s wellness economy, quantified in The Future of Wellness, 2024 Trends, the perennial report from the Global Wellness Institute (GWI).

Here’s the bubble chart, which I’ve updated with the 2025 data so we get a sense of what the coming year will bring for the eleven total segments that make up the global wellness market.

The fine print of the projections for these areas identifies the annual growth rates for each segment: the fastest-growing area expected between 2022 and 2027 will be wellness real estate, expanding at over 17 a year to 2027. Following wellness real estate,...

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