Peloton Picks Apple Fitness+ Vet Peter Stern as New CEO

PYMNTS.com October 31, 2024

Peloton appointed the co-founder of Apple Fitness+ to serve as its new leader.

Peter Stern, who joins the digital fitness brand from a position at Ford, is slated to become president and CEO beginning Jan. 1, according to a Thursday (Oct. 31) press release.

“Peter is a seasoned strategist with a track record of driving sustainable growth through innovation, and we have every confidence in his ability to lead Peloton during this important time,” Jay Hoag, chairperson of the Peloton board, said in the release. “He brings meaningful expertise in scaling differentiated technology-oriented platforms and has a deep understanding of the health and wellness sector — making him uniquely suited to serve as Peloton’s next CEO.”

The board chose Stern...

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