PYMNTS.com January 4, 2024
Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada.
The partnership will create a new fitness hub on the short-form mobile video platform called #TikTokFitness on which Peloton will have a dedicated, co-branded hub housing its content, the companies said in a Thursday (Jan. 4) press release.
“We collectively recognize the way people engage with fitness is constantly changing,” Oli Snoddy, vice president of consumer marketing at Peloton, said in the release. “Our team is excited to complement TikTok’s already burgeoning fitness content by introducing the magic of Peloton to new audiences, and in completely new ways.”
Peloton’s hub, which is called #TikTokFitness Powered by Peloton, will include...
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