Becker's Healthcare September 4, 2024
Jakob Emerson

The trend of health insurers launching products without traditional deductibles is accelerating, reflecting a broader shift toward consumer-centric healthcare. As member expectations evolve, insurers are increasingly offering plans that emphasize transparency and simplicity.

Eliminating deductibles in health plans is associated with improving health outcomes. Research has indicated that high-deductible health plans may negatively impact health outcomes, particularly for individuals with chronic conditions like diabetes. A study recently published in JAMA Open Network found that adults with diabetes who switched to HDHPs were more likely to experience severe complications, such as myocardial infarction, stroke, and end-stage kidney disease, compared to those who remained on standard plans.

Employer interest in deductible-free health plans is also growing, driven by concerns over healthcare...

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