mHealth Intelligence January 22, 2020
Humana’s new partnership with Validic is the latest example of an insurer creating an mHealth platform that embraces not just Apple Watches and Fitbits, but a wide variety of connected health devices and services.
Payers are discovering that an mHealth program that focuses on just the Fitbit or Apple Watch won’t ensure widespread engagement or positive outcomes. They’re instead adopting bring-your-own-device (BYOD) programs that allow members to choose their own wearables.
Humana’s new partnership with digital health company Validic proves the point. The Louisville, KY-based insurer is teaming up with Validic to give its Go365 wellness and rewards program a connected health platform that can accommodate hundreds of devices, including wearables and apps.
The goal is simple: Fitbit and Apple...
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