Paul Yacoubian on product-led growth in AI-native companies

McKinsey December 13, 2024
Rikki Singh

Copy.ai co-founder and CEO Paul Yacoubian discusses his approach to growth, expanding product offerings, and using analytics to give customers exactly what they need.

In this episode of McKinsey on Building Products, McKinsey partner Rikki Singh speaks with Paul Yacoubian, co-founder and CEO of Copy.ai. They explore how an AI-native company such as Copy.ai leverages product-led growth (PLG), the pivotal role of analytics in the company’s customer outreach strategy, and how start-ups can scale effectively without overexpanding. An edited version of their conversation follows.

Background of Copy.ai

Rikki Singh: Tell me a bit about your background and the journey at Copy.ai.

Paul Yacoubian: I’ve had several roles in my career. I started as a CPA at a public accounting firm...

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