Medical Economics August 8, 2025
Austin Littrell, Keith A. Reynolds

Key Takeaways

  • Social media is a significant source of health information, especially for younger adults and minority groups, despite low trust levels.
  • YouTube, TikTok, and Reddit are relatively more trusted for health information compared to other platforms like Facebook and Instagram.
  • Health influencers play a notable role, with many users seeking advice from them, though financial motivations are a concern.
  • Physicians are encouraged to engage in digital spaces to counter misinformation and provide reliable health information.

KFF finds most U.S. adults encounter health content on social media, but relatively few believe it’s trustworthy — even as influencers gain traction with younger users.

Social media is now a top source of health information for Americans, even for those who...

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