Patients and Data Disrupt the Life Sciences Industry
Pharmaceutical Executive June 4, 2024
Delivering better patient outcomes hinges on innovation and adaptability.
We are at the crossroads of transformative change in the ever-evolving life sciences landscape. The journey ahead promises not only technological advancements and groundbreaking innovations but also a fundamental shift toward patient-centric care.
For instance, the FDA recently announced a ‘Patient-Focused Drug Development’1 (PFDD) approach to systematically integrate patients’ experiences, perspectives, needs and priorities into the drug development and evaluation process. Why? By leveraging their personal experiences, patients play a unique and invaluable role in enhancing the understanding of the therapeutic context for drug development and evaluation. The insight from this data is invaluable.
Moreover, patients are well-informed and looking for hyper-personalized experiences that are secure, reliable and transparent — factors...