Becker's Healthcare February 28, 2023
Hospital and health system marketing leaders told Becker’s they’re using TikTok to reach its patients “where they are.”
Coral Gables-based Baptist Health South Florida created a TikTok account at the height of the pandemic in 2021, when more patients were using social media to find healthcare information online, according to Christine Kotler, chief marketing and communications officer.
“With 40 percent of social media users finding information on TikTok over Google as a search engine, we saw the opportunity to meet consumers where they are to provide relevant and important information,” she said. “For us, TikTok has been a great way to introduce potential and existing patients to the Baptist Health brand in a different light.”
The video-centric social media platform,...
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