Patient Attitudes about Health Care Are Changing, Slowly but Steadily – The transition from patient to engaged consumer is real

H&HN May 3, 2016
Paul Keckley

A decade ago, while I was working for Vanderbilt University Medical Center, we secured funding from the Agency for Healthcare Research and Quality to conduct a national study to explore the core beliefs that anchor how consumers view our health system. We conducted 16 two-hour focus groups in San Diego, Chicago, Teaneck, N.J., and Columbia, Tenn., recruiting in a cross section of America ranging in age, health status, income, ethnicity, insurance status and political leanings.

After reviewing the videotapes of these groups, we concluded that seven core beliefs anchor the public’s view of our health system. They are:

1. I believe medicine is too complex for me to understand and prefer that my physician to tell me what to do.
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