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The adage, “you don’t get a second chance to make a first impression” rings true in healthcare, too.
Advances in communications technology have empowered consumers with an abundance of choice. Armed with smartphones and scrolling skills, Americans are willing to go to any lengths to find the right physician — scrutinizing negative patient ratings, navigating physicians’ websites, and poring over patient testimonials.
As a result, acquiring new patients is tougher than it was even a year ago. And patients are paying close attention to the digital “persona” that doctors exhibit. In fact, 63% of Americans said they will choose one provider over another because of a strong online presence, according to a survey of more than 1,700 adults.
Patient retention...
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