Forbes June 21, 2024
Dustin Verdin

Dustin Verdin is the Executive Director of Business Innovation at Zipline Logistics, where he leads all innovation and technology efforts.

The quickest way to kill any person’s creativity and drive? Tell them what to do, when to do it and how to go about it.

Research shows that long-term micromanagement can lead to low employee morale, high staff turnover and an overall reduction of workplace productivity. Companies that champion creative freedom see much different results. Some of the most successful branches of Google—like Gmail, Google Maps and Google News—were the byproduct of purposefully empowering employees with the autonomy to brainstorm on their own terms.

During my 25-plus years in design and development, I’ve witnessed some of the most interesting products...

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