Partners in digital health need to be clear on the ‘give-get’ relationship

MobiHealth News March 8, 2022
Laura Lovett

Panelists at ViVE discuss the pros and cons of buying, building and partnering.

As digital health comes into the spotlight, established healthcare players are looking to enter the space by partnering with startups and building or buying new technologies.

While digital health companies have been around for decades, industry maturation and COVID-19 have led to wide-scale adoption, Michelle Snyder, a partner at McKesson Ventures, said during a ViVE panel this week.

“If we want to keep up, and we want to be competitive, we probably can’t build all this ourselves, and look to do more partnerships,” Snyder said about larger businesses.

When it comes to partnerships, it’s important to know the market pain points and develop tools around...

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