Advisory Board October 23, 2023
In part II of this edition of “Lessons from the C-suite,” Advisory Board President Emeritus Eric Larsen and Blue Cross and Blue Shield Association President and CEO Kim Keck discuss how Kim’s thinking about BCBSA’s opportunity in Medicare Advantage, pursuing vertical integration through enablement rather than ownership, and consolidation in the wake of Blues’ major antitrust settlement.
Has the ‘Overton Window’ shut on MA? Maybe not for the Blues.
Eric: Kim, let’s talk about Medicare Advantage (MA). Obviously, there’s been enormous growth in this segment, with half of all Medicare enrollees now in an MA plan. And that number is expected to reach 62% by 2033.
But growth aside, the tonal change in discourse...
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