Hospice News March 14, 2025
Holly Vossel

Potential is mounting for deeper integration of palliative care delivery across the continuum, with some health care settings better poised than others for evolving opportunities.

Palliative providers need more avenues to reach seriously ill patients with unmet physical, emotional and psychosocial needs, particularly those in rural areas across the country, said Shelby Moore, executive director of Heartlinks. The Washington-based provider offers adult and pediatric hospice, palliative care, grief support and senior living services.

Among the growing opportunities is the possibility for greater palliative care reach into outpatient oncology settings, according to Moore. While palliative-oncology models have more commonly seen growth in urban areas, rural and frontier regions remain vastly underresourced, leaving a wide range of underserved populations, she said.

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