Owning the Workflow in B2B AI Apps

Andreessen Horowitz May 22, 2024
Zeya Yang

Last year, Kristina Shen and I expressed our anticipation for a “Wave 2” of B2B AI applications focused on synthesizing information, which we referred to as “SynthAI.” If the first wave of generative AI applications was about creating new content — like emails, lists, or marketing copy — this second wave focuses on condensing information in a manner that saves users time. The crux of this is to own the workflow by getting users to do more of their work in your application. This is important because it leads to stickiness with customers, and facilitates expanding to additional use cases over time.

A year later, we are indeed seeing the shift toward Wave 2, with more startups focused on using...

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