MIT Technology Review January 15, 2024
MIT Technology Review Insights

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage.

In 2006, British mathematician Clive Humby said, “data is the new oil.” While the phrase is almost a cliché, the advent of generative AI is breathing new life into this idea. A global study on the Future of Enterprise Data & AI by WNS Triange and Corinium Intelligence shows 76% of C-suite leaders and decision-makers are planning or implementing generative AI projects.

Harnessing the potential of data through AI is essential in today’s business environment. A McKinsey report says data-driven organizations demonstrate EBITDA increases of up to 25%. AI-driven data strategy can boost growth and realize untapped potential by increasing alignment...

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