Outdated Medicare Marketing Strategies Likely to Cost Health Plans Millions

Close to half of Americans say they will delay Medicare enrollment beyond age 65, yet most health plan marketing efforts halt if patients don’t opt in before their 65^th birthday.

Health plans are likely forgoing millions in potential revenue by halting marketing efforts to potential Medicare enrollees if they don’t opt in by their 65^th birthday.

A survey by professional services company Accenture shows that 48% of Americans plan to delay Medicare enrollment past the age of 65, and health plans that fail to rethink how they market to this growing cohort will likely miss a huge opportunity.

The survey of 2,301 consumers showed that:

• 48% of consumers intend to delay Medicare enrollment beyond the age of 65
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