PYMNTS.com November 6, 2023
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave a workout buddy that can provide them with a full range of health insights. Moreover, they want their fitness trackers to blend seamlessly into their lifestyles, incorporating elements of fashion and style.
To address these changing consumer needs, brands like ŌURA are not only enhancing their product capabilities, but also expanding their educational efforts.
In an interview with PYMNTS, Doug Sweeny, chief marketing officer at ŌURA, shared insights into how the brand has endeavored to meet this consumer demand by providing a distinctive fusion of fitness and fashion....
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