CNBC March 7, 2024
Key Points
– Oura, which produces its eponymous smart ring that tracks wearer’s health, will start selling its products on Amazon.
– It’s a continuation of the company’s shift from direct-to-consumer sales to retail which expanded to Best Buy last year.
– The smart ring category is suddenly becoming crowded with the expected entry of Samsung this year, while Apple has been adding more health-specific features for its Watch.
Oura will now sell its smart rings on Amazon, its latest retail expansion as the health and wellness wearable space continues to grow.
Starting Thursday, Oura will have its full selection of rings and accessories available to U.S. shoppers on Amazon through its own brand store. It will also have sizing...
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