Healthcare Technology Report October 15, 2025

ŌURA, maker of the Oura Ring, announced that sales have surpassed 5.5 million units since the product’s 2015 debut, with more than half sold in the past year. The company generated over $500 million in revenue in 2024, more than double that of 2023, and expects to double again in 2025, reaching $1 billion in sales while expanding profitability.

“ŌURA has sold over 2.5 million rings since June 2024, reaching in just over a year what previously took the company eleven years to achieve since its founding in 2013,” said Tom Hale, Chief Executive Officer of ŌURA. “This milestone is a testament to the incredible demand for our product, reflecting the value...

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