HIT Consultant October 31, 2025
What You Should Know:
– ŌURA and Cigna Healthcare have announced a strategic collaboration aimed at integrating continuous biometric insights with expertise in preventive care and chronic disease management.
– The partnership builds upon ŌURA’s earlier work with Essence, a Medicare Advantage plan, demonstrating the wearable’s evolving role from a consumer device to a clinical-grade, payer-aligned prevention tool.
I. Shifting Wellness Dollars to Proactive Prevention
The collaboration seeks to redefine how employers utilize allocated wellness funds. Cigna Healthcare is enabling its clients to leverage “use-it-or-lose-it” wellness dollars to purchase the Oura Ring for employees at a meaningful discount, sometimes up to 45%. This strategy aims to shift allocated funds toward prevention by putting medical-grade sensing directly on employees’...
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