Research2Guidance August 20, 2024
Organizational design for HealthTech initiatives of Pharmaceutical and MedTech companies have had to constantly adapt to the different market conditions. The impact of the teams on the company’s success is generally limited. The roles and responsibilities of HealthTech teams must be redefined for the future. New Insight report from Research2Guidance.
Evolution of HealthTech in Pharma and MedTech
Initially, pharmaceutical companies viewed HealthTech primarily as a marketing tool, while MedTech companies quickly began integrating digital solutions directly into their products. Devices such as blood glucose monitors and blood pressure cuffs were among the first to be paired with apps and web services, enhancing the core value proposition.
By 2015, pharmaceutical companies expanded their digital health efforts, developing tools to support patients...
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