VentureBeat July 14, 2021
Allison Huang

Ameen Kazerouni, chief analytics officer at Orangetheory Fitness, is well-versed in AI. His experience working as the head of AI and machine learning at Zappos has helped him successfully utilize AI and data at Orangetheory.

At VentureBeat’s virtual Transform 2021 conference, Kazerouni compared data to oil: Both are irreplaceably valuable, made so because of a refining process.

“There’s this evolution that data goes through where it goes from data to knowledge and to insight,” Kazerouni said. “When you collect data, it’s serving a purpose. And then understanding what that data means and how it relates to other pieces of data is critical.”

In other words, data isn’t useful until it’s contextualized. Companies have realized that data is important and are...

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