PYMNTS.com October 22, 2024
Optiwise.ai, a leading optimization solution provider for Walmart sellers, has secured $2.4 million in seed funding and launched a new AI-powered personal assistant called Olivia for sellers on the Walmart Marketplace. Olivia utilizes GenAI technology to identify product listings and ad opportunities, answer performance-related questions and offer content suggestions such as keywords, titles, descriptions and pricing. The AI assistant also takes into account holidays and retail events, providing guidance on how to increase visibility and conversions during these periods.
Unlike other platforms that handle sponsored ads and content separately, Optiwise.ai takes an integrated approach, optimizing sponsored ads, organic campaigns and product listings simultaneously so that that all elements of a seller’s online presence are optimized, including titles, keywords, descriptions, images...
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